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Social networks are where people share their lives, and catch up with friends and family. Distance is no obstacle. We have people, we have eyeballs, we have a penchant for sharing. This is why Social Networks present an incredible opportunity to increase traffic to a website.
Developing a social media strategy is pretty much a requirement for any business. At a minimum, you can use it as a way for customers to reach you when they have a question. On the flip side, you can use social media as a way to build a following, and then convert that following into customers.
Simplehack can help you outline a strategy that will help you reach potential customers and engage with your current customers.
Yes, maybe? The answer is "it depends". It depends on what you have, and what is wrong with it. If you're talking about broken links, bad images or spelling errors, broken layouts, social media issues then the answer is yes, as long as we have access to it. If there is a database issue, or broken integration with a service that no longer exists then the answer is maybe. With access to your services we can diagnose the situation. Once we understand the issue we can make a proposal to fix it.
Yes. We provide designs for websites and web-based applications. We can go completely custom, we can use templates, or we can take a hybrid approach and customize a template. If you see a template you like then we can build it. We will work closely with you to understand your constraints and goals, and go from there.
This can vary wildly. For simple sites with a couple of pages you're looking at a few days turn around from when the project starts. Some of this time is merely waiting for network propagation, testing, validating metrics and data, and iteration on designs as you provide feedback. For more sophisticated projects, such as ecommerce or customized sites it can take a few weeks to a few months before the site is at 100%.
You can start by contacting us. It would be helpful if you collected your thoughts into a document that we could review together. Ideally the doc would include your goals, your constraints, and any designs or ideas you have. We can help you with the rest. Call, email, or fill out the form on the contact page.
We can meet as soon as you're ready. Our projects generally happen as a series of milestones (Onboarding, Review, Proposal, Contract, Design, Development, Testing, Go Live). It's OK to spend less time on some milestones, but generally we will go through each for every project. Once terms are agreed upon we will schedule the work. Our projects are starting and ending, and depending on work in progress it could be a week or two before we can begin on yours. We can discuss your urgency in our first meeting.
This is the big question. Ultimately, it depends. At the end of the day price comes down to how much time we spend on it, and how much value you get from it. Do you want to retain our services for future updates? If we can save you time, or make you money, then the cost is justified. Simplehack was founded on the idea that we can save time and money for our local community by helping them make better decisions about technology. If price is a constraint then we can work with you to find a solution that meets your budget. Often this means using cookie-cutter templates and 3rd party services without customizations. Frequently this is the best (and fastest) choice for many small businesses.
Yes, likely we can work with your existing providers. We may recommend certain service providers, mostly based on cost, reliability, and reputation, but it's not always necessary to use our recommendations. We love learning about new ways to do things, so if you have a provider that you prefer then we will work with them. We can also help you migrate to a new provider if it makes sense.
SEO stands for Search Engine Optimization. It is the process of improving your website so that it ranks higher in search engine results. There is an entire SEO industry -- Google is one of the largest companies in the world and it's built on SEO. Serving the right content at the right time is Google's bread and butter. Having a solid SEO strategy can help you get more traffic. SEO is a moving target, and requires monitoring and tuning. Over time the ranking of your site can improve, or decline based solely on competition or how companies like Google change their ranking algorithms. If you have competitors spending money on SEO (targeted advertising, social ads) then you may need to consider it as well.
As long as it's legal the answer is most likely, yes. We can help you set up a store, and integrate with payment providers. We can also help you with the logistics of shipping and inventory management. If needed, we can recommend a handful of partners and services providers who will guide you with the legal/tax/financial aspects of the company. Setting up a new store is very exciting, and we can help you get it up and running quickly.
Simplehack Services
We have ~20 years experience designing and building software for the Web. Here is an overview of what Simplehack offers. Please, reach out if you're looking for something that isn't on this list.
Social is a huge space
There are so many social networks, and each one has its own audience. Some networks are better for certain types of businesses. B2B will do better on some networks, and B2C will do better on others.
Whew, that's a lot of social networks.
Each of those social networks presents an opportunity to reach a different audience. You could spend all of your time trying to increase awareness of your brand, so it's important to focus and have a strategy for social media.